As a team, we discover and develop plants with exceptional ingredient potential, devise sustainable growing systems for secure and viable production, and collaborate with clients to deliver the benefits to the consumer in the best possible way.
Pat Fitzgerald
Founder & CEO
Pat Fitzgerald is internationally recognised as an innovator in the plant industry. From early in his carer Pat has served as chairman of Ireland’s Nursery Association, and as a member of the European Nursery Association Committee. Pat has led the company to win many international awards through his extensive work in horticulture. As an innovator in International horticulture, Pat has proven his ability to develop and produce new plant varieties for international markets and work with other breeders in maximising their genetics. Pat has a keen interest in utilising these established skills to produce innovative and commercially viable crops that answer many societal needs. Pat’s overall responsibility is for strategic management of product and strategic client development for Beotanics.
Noirin FitzGerald
Director
Noirin is a full time administration manager and is responsible for financial management, HR and corporate governance for Beotanics. Noirin has been part of the team for the past 15 years and was previously an administration officer in government health services.
Michael Cullen
Managing Director
With a career spanning over 25 years in Kerry Group, Michael is a Senior Commercial Executive with a proven track record within the Irish FMCG and the European Foodservice industries. He is highly experienced in market evaluation, product commercialisation, business development, customer relationship management, high value negotiations and successful joint business planning. Having held a number of senior leadership roles and as a qualified executive coach he has built and led a number of high performing teams and has led numerous large scale change programmes. Michael has commercial responsibility for the Beotanics food business.
Melanie Honer
EU Sales
Melanie is responsible for strategic management of sales and marketing for Beotanics. Based in Germany, she ensures the planning and introduction of new varieties from breeders around the world. Melanie is fluent in English, German and French, and has much experience in the European nursery industry in countries such as France, Germany and Switzerland.
Dragica Grozdnanic
Agronomist
Dragica is the greenhouse and field agronomist for Beotanics. She completed her Masters in Agroecology with the University of Zagreb, and developed her skills as an agricultural scientist, working in both Israel and in the USA, with a particular interest in sustainable agriculture.
Richard FitzGerald
Researcher
RIchard graduated from National University of Ireland Galway in Biotechnology and investigates our plant based soloutions from early stage to final product development.
